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Privacy Policy

Effective Date: November 1, 2023

As a user-centric organization, we hold your privacy in high esteem. We understand the importance of safeguarding personal information, and we go to great lengths to ensure that our privacy guidelines are transparent, compliant, and honor the trust you place in us. This article elucidates our privacy policy, detailing our approach to data collection, storage, use, and disclosure.

Defining Key Terms

To comprehend the intricacies of our privacy policy, you must first familiarize yourself with some critical terminologies.

  • Service: This term refers to the website operated by our organization.
  • Personal Data: This is information related to a living individual who can be identified from the data we have or are likely to possess.
  • Usage Data: This is data collected automatically from the use of the Service or Service infrastructure (e.g., duration of a page visit).
  • Cookies: Small files stored on your device (computer or mobile device) are known as cookies.
  • Data Controller: This is the entity (either alone or jointly with others) that decides the purposes and manner of processing personal information. In the context of this Privacy Policy, we are your Data Controller.
  • Data Processor (or Service Provider): This refers to any entity that processes data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.
  • Data Subject (or User): This is any living individual using our Service and is the subject of Personal Data.

Gathering Information

We collect several types of information for various purposes to provide and enhance our Service to you. The types of data we collect include:

  • Personal Data: We may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include but is not limited to your email address, first name, last name, phone number, address, State, Province, ZIP/Postal code, and city.
  • Usage Data: We also collate information on how the Service is accessed and used. This may encompass your computer's Internet Protocol address (IP address), browser type and version, the pages of our Service that you visit, the time and date of your visit, time spent on those pages, unique device identifiers, and other diagnostic data.
  • Tracking & Cookies Data: We employ cookies and similar tracking technologies to track activity on our Service and store certain information.

Use of Cookies

Cookies are small files with a unique identifier sent to your browser from a website and stored on your device. We use cookies to operate our Service, remember your preferences, and various settings.

Examples of Cookies we use:

  • Session Cookies: These are used to operate our Service.
  • Preference Cookies: These are used to remember your preferences and various settings.
  • Security Cookies: We use these for security purposes.

Use of Data

We use the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow participation in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information to improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers, and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Legal Basis for Processing Personal Data

The legal basis for collecting and using personal information depends on the Personal Data we collect and the specific context in which we collect it. We may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • To comply with the law

Retention of Data

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, enforce our legal agreements, and policies. We also retain Usage Data for internal analysis purposes.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Disclosure of Data

Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may also release your Personal Data when we believe that such release is reasonably necessary to enforce or apply our Limited Warranty or to protect the rights, property, and safety of others and ourselves.

Security of Data

The security of your data is significant to us, but no method of transmission over the Internet or electronic storage method is 100% secure. We strive to use commercially acceptable means to protect your Personal Data, but we cannot guarantee its absolute security.

Your Data Protection Rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Third-party Service Providers

We may employ third-party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services, or assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "effective date" at the top of this Privacy Policy. We advise you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

In conclusion, we value your trust in us and are committed to safeguarding your privacy. If you have any queries regarding this policy, please feel free to reach out to us. We are always here to help.